HTC store inside a store inside a store

Opening today inside Hollywood Trading Company (which is itself inside Fred Segal Santa Monica): a pop-up store from The Generic Man. The shop will have a few exclusives, including Canvas Chuckmans in black or gray from TGM's Spring '09 collection. But the real action happens at the August 23 opening party, where the brand will launch its new Re-Edit collection (pictured). The kicks are handmade from vintage army materials, making them both eco-friendly—after all, this is the land of the Prius—and stylish. (Note: Enthusiasm for actual militarism not required.) Can't make it to L.A.? The shoes will see an international release next January.
The Generic Man Pop-Up Store, Hollywood Trading Co. at Fred Segal Santa Monica, 420 Broadway, (310) 451-9002, thegenericman.com

Photo: Courtesy of The Generic Man
7:02 AM, August 08, 2008

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